JoAnna Richardi sent me this very
informative email that she received from
Maria Brophy which I thought I’d share with
you! Many of you might find it helpful in
your marketing endeavors:
Maria Brophy: “I received this question in an
artist’s forum and I wanted to share:
“I am located in a rural area and want to sell
more art from my studio, in fact all of my sales
last year came this way. How can I increase
attendance and response?”Cindy
Maria Brophy: “There are countless things you
can do to draw attention to your studio space to
make people aware that it’s there, and in being
aware, they will be more receptive to attending
your shows and events.
Here are a few of ideas to get people in there:”
1. Hold an annual, monthly, or quarterly
(whatever you want) event where you invite
locals to come in and paint with you, or
where you give a “free” painting lecture.
(Or charge for it, if there’s local demand for
2. Invite local “meetup” groups to use
your space to meet in once a month. When
you get people in there on other business,
they’ll see your artwork and become familiar
with you and your space.
3. Team up with a local charity that does
work that you appreciate, and offer to allow
them to hold their next mixer or meeting in
your space. You could sweeten the pot by
making a print available for them to raffle.
(I know of one charity here in my town that
holds once a month special events for their
members, and they change the venue each
time, often teaming up with a local artist
4. Have a once-a-month “open house” –
choose one day of the week every month (say
the 1st Saturday of the month) where you
invite the public in and they can view your
work, and maybe even have their name
entered in a drawing to win a print or
something of value.
5. Team up with another artist, who has a
strong following, and offer to do a joint art
show (her followers will come and be
introduced to your work, and vice-versa).
6. Ask the local Chamber of Commerce (or
some other local group with a lot of
connections) to help co-host an event at your
studio (offer something to them of value for
their participation), and ask that they notify
THEIR contacts of the event.
7. Team up with a company that would
benefit from putting on a show with you.
This is where you can get very creative. We
did this with Aerial 7, who put on an art
exhibit for Drew Brophy and Karlee Mackie.
They wanted to do it because art is important
to them, and they had the artists paint a pair
of headphones that were raffled off later.
The opening night turnout was amazing!
This sort of arrangement can be very
Says Maria in conclusion: “You will notice that
many of my suggestions involve teaming up
with others. Working with another person or
group for mutual benefit is more powerful than
anything else; both parties can pool their
resources, time and contact lists.”