Marie Tippets
President
My mother tells me that I have been drawing since I could hold a pencil. She recollects accusing me of tracing the characters in the Sunday comics until she stood over me one day and confirmed that I could actually freehand quite well. Her praise must have gotten me hooked because I have been studying, painting and drawing ever since.
Joann Quinlivan
Vice President
Artist extraordinaire, winner of a Holbein Award for excellence, an Award of Merit - Pastel Society of the West Coast, 1st and 2nd place - San Clemente Art Assoc. shows, and honoree in International Artist Magazine, Joann is fulfilled to know that many enjoy her vision and her love of pastels.
Jennifer Nichols
Treasurer
I moved to California 9 yrs ago from Massachusetts after living there my whole life. The beauty of this area renewed my love for plein air painting and nature journaling. I have belonged to The Laguna Plein Air Painters Association, The Niguel Art Association and taught watercolor at The Tall Mouse for 7 years. Pastel has been my favorite medium because of it's versatility, immediacy and brilliant clean color. I am also a Pet sitter and love to paint Animals and birds.
Linda Capaci
Recording Secretary
As a native Californian it was only natural that I learned to appreciate the great outdoors with all it's beauty and great wildlife. My parents would take us camping in Yosemite and I would sit and try to draw squirrels, deer, birds and yes the bears (at a safe distance), and the people at their campsites. My passion however has been Southwest art.  After retirement, I decided to get serious and enrolled into Saddleback's Emeritus classes working with oils and pastels and I am enjoying every minute of it.
Scott Jones
Newsletter Correspondent
When Scott finally began to paint in earnest, he gravitated toward pastels because they seemed the perfect combination of painting and drawing. Also because, having absolutely no mechanical aptitude, paintbrushes were too complicated for him to grasp. If he were forced to give one piece of advice to aspiring artists, it would be to draw something from life every day, even if it's nothing but a sketch on a Post-it or napkin. It's by drawing something that you really learn it, make it a part of you. To him, there's no substitute.
Miriam Kranser
Publicity/Public Relations
Working with pastels is Miriam's hobby. She takes classes through Saddleback College and loves the medium. She & her husband Len have visited 60 countries and just returned from Holland and Belgium where the tulips dazzled and she could not stop taking photos. She feels studying an art medium just makes her so much more appreciative of the art she observes in galleries and museums.
Barry Keller
Website
Programmer by day, programmer by night, artist the rest of the time. I've been drawing since the time I could walk and painting with pastels for about ten years now. I like depicting people or any scene that tells a story and I like the immediacy and richness of pastels.

Message From the President...

JoAnna Richardi sent me this very informative email that she received from Maria Brophy which I thought I’d share with you! Many of you might find it helpful in your marketing endeavors:

Maria Brophy: “I received this question in an artist’s forum and I wanted to share: “I am located in a rural area and want to sell more art from my studio, in fact all of my sales last year came this way. How can I increase attendance and response?”Cindy

Maria Brophy: “There are countless things you can do to draw attention to your studio space to make people aware that it’s there, and in being aware, they will be more receptive to attending your shows and events.

Here are a few of ideas to get people in there:”

1. Hold an annual, monthly, or quarterly (whatever you want) event where you invite locals to come in and paint with you, or where you give a “free” painting lecture. (Or charge for it, if there’s local demand for this service.)

2. Invite local “meetup” groups to use your space to meet in once a month. When you get people in there on other business, they’ll see your artwork and become familiar with you and your space.

3. Team up with a local charity that does work that you appreciate, and offer to allow them to hold their next mixer or meeting in your space. You could sweeten the pot by making a print available for them to raffle. (I know of one charity here in my town that holds once a month special events for their members, and they change the venue each time, often teaming up with a local artist studio.

4. Have a once-a-month “open house” – choose one day of the week every month (say the 1st Saturday of the month) where you invite the public in and they can view your work, and maybe even have their name entered in a drawing to win a print or something of value.

5. Team up with another artist, who has a strong following, and offer to do a joint art show (her followers will come and be introduced to your work, and vice-versa).

6. Ask the local Chamber of Commerce (or some other local group with a lot of connections) to help co-host an event at your studio (offer something to them of value for their participation), and ask that they notify THEIR contacts of the event.

7. Team up with a company that would benefit from putting on a show with you. This is where you can get very creative. We did this with Aerial 7, who put on an art exhibit for Drew Brophy and Karlee Mackie. They wanted to do it because art is important to them, and they had the artists paint a pair of headphones that were raffled off later. The opening night turnout was amazing! This sort of arrangement can be very powerful.

Says Maria in conclusion: “You will notice that many of my suggestions involve teaming up with others. Working with another person or group for mutual benefit is more powerful than anything else; both parties can pool their resources, time and contact lists.”

Copyright 2010-2011 The United Society of Pastel Artists
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